Kindle Notes & Highlights
Love your family. Work superhard. Live your passion.
It’s never a bad time to start a business unless you’re starting a mediocre business.
The person who can dominate during rough times is the person who can dominate, period.
Booming economies like the one that recently ended keep all kinds of businesses afloat that should have sunk a long time ago.
Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.
they only accelerated my success—they didn’t create it.
I had just learned one of my first lessons in business – scarcity breeds desire.
people want to be told what’s good and valuable, and that they enjoy feeling like they’ve been turned on to something not everyone can appreciate.
Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.
Leveraging social networking platforms into effective conduits for your personal brand is all about building word of mouth.
If you don’t plan ahead and decide where you want to go, you’re in big trouble.
My feeling is that no matter how much you like your job, you should aim to leave it and grow your own brand and business or partner with someone to do so, because as long as you’re working for someone else you will never be living entirely true to yourself and your passion.
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.
Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.
The best use for Twitter, though, is to lure people to your blog. Make your 140-character tweets compelling and thoughtful and quality enough to convince people to find out more about you and consume your content.
First, create your blog post and distribute it through TubeMogul (video) or Ping.fm (links) so that your content appears on every social networking platform available.
1. Go to GoDaddy.com and try to buy your name, as in first-namelastname.com.
Buy both .com and .tv if possible because you never know if you’ll need them and there’s no obligation to launch both.
2. Next, start a Wordpress or Tumblr account.
3. Next, hire a web designer. I know, I know, I’ve said that
4. If you’re filming a video blog, buy the $150 Flip Cam – something small and light, preferably high definition (HD), that you can use anytime, anywhere you’re inspired.
5. Create a Facebook fan page.
6. Open a Twitter account with your...
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7. If you’re doing video, open a TubeMogul account. If you’re doing a written bl...
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8. Start pumping out...
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9. Tweet or post your content via Ping.fm or TubeMogul to distribute it to all of your chosen platforms.
10. Go to Search.Twitter and start searching
11. Next, go to Blogsearch.Google.com (or go to Google, click on “More,” and choose “Blogs” from the pull-down menu). Start typing in general terms, like “taxes” and “filing,” and search all the obvious keywords.
12. Search the term “accountant” on Facebook. Click on the tab for “All Results,” then click on “Pages.”
13. Rinse and repeat. You will do steps 5 and 8 through 12 over and over and over again for as long as your brand exists.
1. Don’t forget to include a list of all of your social network links (such as Twitter.com/GaryVee) on your e-mail signature, letterhead, and business cards.
2. Make sure you have a big fat button on your site that says, “Want to Do Business with Me?” or something along those lines.
Anything is better than zero.
To me, adapting in this way to the reality that cell phones and Flip Cams (which are going to merge, wait and see)
