Keynes knew it too: it’s why he so apologetically explained that we would need to live under a self-made spell for a hundred years, like some fairytale princess. We must pretend to ourselves and to everyone that fair is foul and foul is fair. What he didn’t foresee was that we would forget that we were pretending. Today we are led by want, we are drenched in it, and we are increasingly sick from its infection.
