An entrepreneur is oft en defined as one who starts his own new and small business …. But not every new small business is entrepreneurial or represents entrepreneurship. The husband and wife who open another delicatessen or another Mexican restaurant in the American suburb surely take a risk. But are they entrepreneurs? All they do is what has been done many times before … but they create neither a new satisfaction nor a new consumer demand. But a true entrepreneur is one who creates wealth where it did not exist earlier by creating a new market and a new customer. They create something new,
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