Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI

by Karen Hao

Jones and Mahelona were determined to carry out the project only if they could guarantee three things—consent, reciprocity, and the Māori people’s sovereignty—at every stage of development. This meant that even before embarking on the project, they would get permission from the Māori community and their elders, asking them if the endeavor was even something they wanted; to collect the training data, they would seek contributions only from people who fully understood what the data would be used for and were willing to participate; to maximize the model’s benefit, they would listen to the community for what kinds of language-learning resources would be most helpful; and once they had the resources, they would also buy their own on-site Nvidia GPUs and servers to train their models without a dependency on any tech giant’s cloud. Most crucially, Te Hiku would create a process by which the data it collected would continue to be a resource for future benefit but never be co-opted for projects that the community didn’t consent to, that could exploit and harm them, or otherwise infringe on their rights. Based on the Māori principle of kaitiakitanga, or guardianship, the data would stay under Te Hiku’s stewardship rather than be posted freely online; Te Hiku would then license it only to organizations that respected Māori values and intended to use it for projects that the community agreed to and found helpful. “Data is the last frontier of colonization,” Mahelona told me: The empi...