The ability of purveyors of cloud-based products to alter their terms, prices, and features at will enables one of the most beloved enshittification tactics of tech business leaders: bait and switch. If you operate a cloud-based app, you can monitor your customers’ every click and keystroke to discover which features are most valuable to your deepest-pocketed users, and then you can remove that feature from the product’s basic tier and reclassify it as an upcharged add-on.
