When you search for a product on Amazon, the top results aren’t the best matches—they’re the matches that pay the highest bribes to Amazon to be at the top of the list. On average, the first result in an Amazon search is 29 percent more expensive than the best result for your search. Click any of the top four links on the top of your screen, and you’ll pay an average of 25 percent more than you would for your best match. On average, that best match is located seventeen places down in an Amazon search result.
