When entrepreneurs and athletes and artists ask me for advice nowadays—it doesn’t matter if they’re talking about their newest product, their latest piece, or how to get representation—the one thing I tell them that they should be doing more of is promoting. Communicating. Selling. Sell, sell, sell! You can have the most amazing idea, the most fantastic plan, the best in class of virtually anything, but if nobody knows that it exists or knows what it is, then it’s a waste of time and effort. It might as well not exist at all.
