creative entrepreneurs have functional-impulsivity instincts in spades. They score atmospherically high on tests that measure risk taking, and they have a strong ability to cope with ambiguity. When their brains are caught in the act of being creative, the medial and orbital sectors of the prefrontal cortex, regions just behind the eyes, light up like crazy on an fMRI. More “managerial types” (that’s actually what researchers call them) don’t have these scores—or these neural activities.
