Greenlights

by Matthew McConaughey

With reverence for the values my parents preached and a lifetime of traveling the world, I value culture and a culture of values. I also believe in the value of doing something well. Convinced that the best road for ourselves and society lives on the path that leads to having more values and competence, I assumed the position of Minister of Culture/M.O.C. last year, working to preserve and promote a culture of competence and shared values across cities, institutions, universities, academics, and athletics. Bipartisan and nondenominational, values are not only guiding principles we can all agree on, they are the fundamental ethics that bring people together. When we are competent at our values and place more value on competence, we create a more valuable society—and that means more return on our investment, us.