When you hear the people quoted in this book complain, criticize, or gasp at your culture from their perspective, try not to take it as a personal affront. Instead, think of it as an opportunity to learn more not just about the unfamiliar cultures of this world but also about your own. Try seeing, feeling, and tasting the water you swim in the way a land animal might perceive it. You may find the experience fascinating—and mind-expanding.
I thought the author did a great job addressing that cultural norms are not necessarily the individuals characteristics but they do define what is and is not acceptable on a regional level. So understanding what is expected of a European business person versus someone in Japan is incredibly helpful for getting practical tips and strategies on the diffs
