This rich trove of information and experience informs the eight-scale model that is at the heart of this book. Each of the eight scales represents one key area that managers must be aware of, showing how cultures vary along a spectrum from one extreme to its opposite. The eight scales are: • Communicating: low-context vs. high-context • Evaluating: direct negative feedback vs. indirect negative feedback • Persuading: principles-first vs. applications-first • Leading: egalitarian vs. hierarchical • Deciding: consensual vs. top-down • Trusting:
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