If there’s no such thing as public opinion, what’s an elected official to do? The simplest answer: when there’s no coherent message from the people, do whatever you want. As we’ve seen, simple logic demands that you’ll sometimes be acting contrary to the will of the majority. If you’re a mediocre politician, this is where you point out that the polling data contradicts itself. If you’re a good politician, this is where you say, “I was elected to lead—not to watch the polls.”
