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Wally Bock
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The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution, by Walter Isaacson

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Because both Bricklin and Frankston had good business sense and a feel for consumer desires, they focused on making VisiCalc a product, not just a program.
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The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
by Walter Isaacson
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