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The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution, by Walter Isaacson

use. Case applied the two lessons he had learned at Proctor & Gamble: make a product simple and launch it with free samples.

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The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

by Walter Isaacson

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