There were simply too many cases for consumption to be understood as a disease caused by immorality or weakness. Something had to be done—if not about the disease, then at least about our imagining of it. And so, in the eighteenth and nineteenth centuries, Europeans came to romanticize consumption, to see the illness as beautiful and ennobling. It’s tempting to imagine this romanticization as the opposite of stigmatization—rather than discounting people as stigma does, romanticization lifts them up as paragons of beauty or intellect or some other virtue. But really, I see these as
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