The problem with thoughtless signposting is that the reader has to put more work into understanding the signposts than she saves in seeing what they point to, like complicated directions for a shortcut which take longer to figure out than the time the shortcut would save. It’s better if the route is clearly enough laid out that every turn is obvious when you get to it. Good writing takes advantage of a reader’s expectations of where to go next. It accompanies the reader on a journey, or arranges the material in a logical sequence (general to specific, big to small, early to late), or tells a
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