Kate O'Neill

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Even when we have an inkling that we are speaking in a specialized lingo, we may be reluctant to slip back into plain speech. It could betray to our peers the awful truth that we are still greenhorns, tenderfoots, newbies. And if our readers do know the lingo, we might be insulting their intelligence by spelling it out. We would rather run the risk of confusing them while at least appearing to be sophisticated than take a chance at belaboring the obvious while striking them as naïve or condescending.
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
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