Steven Stowers

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Negative sentences are easy when the reader already has an affirmative in mind or can create one on short notice; all he has to do is pin a “false” tag onto it. But concocting a statement that you have trouble believing in the first place (such as “A herring is a mammal”), and then negating it, requires two bouts of cognitive heavy lifting rather than one.
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
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