Phil Wells

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To escape the curse of knowledge, we have to go beyond our own powers of divination. We have to close the loop, as the engineers say, and get a feedback signal from the world of readers—that is, show a draft to some people who are similar to our intended audience and find out whether they can follow it.26 This sounds banal but is in fact profound.
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
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