Barry Cunningham

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All of these principles lead us back to why we should care about style in the first place. There is no dichotomy between describing how people use language and prescribing how they might use it more effectively. We can share our advice on how to write well without treating the people in need of it with contempt. We can try to remedy shortcomings in writing without bemoaning the degeneration of the language. And we can remind ourselves of the reasons to strive for good style: to enhance the spread of ideas, to exemplify attention to detail, and to add to the beauty of the world.
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
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