Barry Cunningham

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We are primates, with a third of our brains dedicated to vision, and large swaths devoted to touch, hearing, motion, and space. For us to go from “I think I understand” to “I understand,” we need to see the sights and feel the motions. Many experiments have shown that readers understand and remember material far better when it is expressed in concrete language that allows them to form visual images,
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
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