“He’ll be chocolate fudge!” shrieked Mrs. Gloop. “Never!” cried Mr. Wonka. “Of course he will!” shrieked Mrs. Gloop. “I wouldn’t allow it!” cried Mr. Wonka. “And why not?” shrieked Mrs. Gloop. “Because the taste would be terrible,” said Mr. Wonka. “Just imagine it! Augustus-flavored chocolate-coated Gloop! No one would buy it.”