Something is wrong. Engagement is sagging. I want to blame it on the algorithm, but I’m not sure if that’s true. A growing portion of my audience says that I don’t feel like Chloe anymore. That something about me has changed. That my vibe is different. That I’m less authentic. That they’re unsubscribing. It’s fucking bullshit. If only they could see how hard I work behind the scenes to keep up the façade, all the hours I’ve spent watching Chloe’s old videos to replicate her mannerisms. It’s not easy emulating a boring lifestyle vlogger with a vanilla personality and a permanent smile. Yet all
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