I clutch the urn to my chest and stare into the camera with an intense look of suffering, my cheeks raw from the cold. “Grief is not easy to deal with alone. If you or a loved one is suffering from a loss like I am, please seek counseling for support. This video is sponsored by BetterTherapy.” 27 Yes, I took a sponsorship on a video of me spreading my sister’s ashes. News flash! Extortion isn’t cheap. Life isn’t cheap. Believe it or not, I need the extra capital.