In 1963, Betty Friedan published a landmark book, The Feminine Mystique, in which she wrote, “The problem that has no name—which is simply the fact that American women are kept from growing to their full human capacities—is taking a far greater toll on the physical and mental health of our country than any known disease.” In the years that followed, that problem gained several names: male chauvinism, then sexism, misogyny, inequality, and oppression. The cure was to be “women’s liberation,” or “women’s lib,” or “feminism.” These words, which might seem worn out from use now, were fresh then.