PHONG B NGUYEN

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Silbert could spend a lot of time lecturing about the Delancey vision. “Trust me,” she could say, “you’re gonna love it. By the time you’re out of here, you’ll have a high school diploma. You’ll be literate. You’ll have gone to concerts and museums. You’ll have mastered three different trades and tried a dozen others. You’ll have a whole new set of friends. Just sign here.” Right. These arguments are easy to make but hard to sell because they involve verbal persuasion, and the people you’re talking to are very unlikely to understand the language you’re using. You’re describing activities and ...more
Influencer: The New Science of Leading Change, Second Edition
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