“I think it’s unacceptable,” Berwick told us, “that the sixth leading cause of death in the United States is healthcare.… We inadvertently kill the equivalent of a jumbo jet filled with passengers every day of the year. We know how it happens, and we know how to avoid it. The challenge is influencing people to stop it from happening.” Now watch how Berwick uses a clear and compelling goal to lead change. One December day in 2004, Berwick stood in front of a group of thousands of healthcare professionals and issued an audacious challenge by setting a crystal clear and compelling goal: “I think
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