Humans don’t merely find ways to act unnaturally. They find ways to enjoy activities that aren’t inherently enjoyable. Depending on your point of view, hand washing in a hospital can feel like either a tedious distraction or a sacred duty. Finishing tasks on time can feel like either a bureaucratic bore or a demonstration of integrity. Changing a baby’s diaper can feel like either a gruesome chore or a precious moment. The question is, how can you help vital behaviors feel like the latter rather than the former? Influencers use four tactics to help people love what they hate: 1. Allow for
...more
