Source 3. Social Motivation Next, you need to examine the social side of influence by asking: Do others encourage them to enact the wrong behavior? When half of your colleagues drop out of school, quitting becomes the norm. And this is the norm most low-income youth experience. Unless your peers value scholastic achievement, you’re unlikely to value it yourself. At KIPP, college pennants are ubiquitous. Not hypothetical ones—but pennants from the colleges students from their school are already attending. Students frequently talk about where they’ll be going to college, why, and what they
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