if you’ve been paying attention, you may have noticed a pattern in some of the culture-busting vital behavior examples we’ve shared so far. In the hundreds of influence cases we’ve studied, one of the most consistent vital behaviors for driving change involves helping someone step up to some crucial conversation. In fact, our research into crucial conversation skills came from this consistent finding. Whether it’s reducing AIDS in Thailand, criminal recidivism at Delancey Street, Guinea worm disease in Burkina Faso, or error rates in software development, one of the most potent behaviors for
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