Take note of the influence technique we’ve just seen demonstrated. Subjects couldn’t be talked into the room with the snake in order to create direct experience (without kicking and screaming), but they did choose to watch someone else interact with the snake. For the typical phobic, it was as if it were happening to them personally. The person was right in front of them, they couldn’t deny what was happening, and the experience felt real and vibrant (many subjects actually hyperventilated). In short, Bandura had found the in-between tactic. He learned to create a vicarious experience, and
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