Influencers don’t make this mistake. They apply efficiency principles at the very highest level. Rather than constantly finding ways to motivate people to continue with their boring, painful, dangerous, or otherwise loathsome activities, they find a way to change things. Like an ape fashioning a stick to its needs, the influencer changes things in order to make the right behaviors easier to enact. And depending on whether the glass is half empty or half full, influencers also use things to make the wrong behaviors more difficult to enact.
