Learning how to motivate and enable others to change their actions may be the most important skill you’ll ever acquire. It’s not merely curiously engaging (and it is); it also sits at the center of what ails most of us. The lion’s share of the problems that really bother us don’t call for additional technology, theory, philosophy, or data (we’re up to our necks in that); instead, the problems call for the ability to change what people do. And when it comes to this particular skill, demand far exceeds supply.
