as you hear the word “influence,” you might think that we’re referring to the less impressive and more suspicious tool called “persuasion.” We’re not. This book is not about solving problems or hitting new targets by applying the right combination of verbal tricks. If you’re looking to reach rather modest goals by stealthily exerting your will over others, this book is not for you. This book has much loftier and more enduring goals, requiring much stronger tools.
