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weren’t just going to “try to reduce problems.” They weren’t going to “improve safety.” They weren’t going to “help a bunch of people within the next few years have better lives.” They weren’t going to save an impressive number of lives “as soon as they could.” They were going to save 100,000 lives by June 14, 2006—by 9 a.m.
Influencer: The New Science of Leading Change, Second Edition
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