On the other hand, many of the secular liturgies of marketing play off of our deep knowledge of our faults and failures, but transform them into phenomena that yield shame but not guilt. In response, they promise not forgiveness or pardon, but opportunities to correct the problem via various goods and services. In this sense, they seem to require confession but make no promise of pardon or peace. In contrast to both, the rite of confession and assurance in Christian worship counters such secular liturgies by immersing us in a weekly practice that reminds us of a fundamental fracture that we
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