Pendery “really didn’t understand what we were talking about,” Kay recalled. Instead he was “interested in ‘trends’ and ‘what was the future going to be like’ and how Xerox could ‘defend against it.’” In the course of one frustrating encounter Kay blurted out the line destined to become his (and PARC’s) unofficial credo. “Look,” he said, “the best way to predict the future is to invent it!”
