A report on a 2004 survey conducted for Britain’s Learning and Skills Research Centre compares more than seventy distinct learning styles theories currently being offered in the marketplace, each with its companion assessment instruments to diagnose a person’s particular style. The report’s authors characterize the purveyors of these instruments as an industry bedeviled by vested interests that tout “a bedlam of contradictory claims” and express concerns about the temptation to classify, label, and stereotype individuals.

