The meaning of a particular bit or collection of bits is always understood contextually. The meaning of a yellow ribbon around a particular oak tree is probably known only to the person who put it there and the person who’s supposed to see it. Change the color, the tree, or the date, and it’s just a meaningless scrap of cloth. Similarly, to get some useful information out of Siskel and Ebert’s hand gestures, at the very least we need to know what movie is under discussion.