instead of following the traditional publishing playbook (it takes about fourteen months to produce a physical book) we started by publishing a digital single right away. Publishing Growth Hacker Marketing as a short eBook drastically reduced our cost and let us test the market, and more important, beat our competitors to market. The fact that many people are reading this book in print right now is because that experiment—that minimum viable product test—was validated. I was then able to edit, improve, and add to the original text of the eBook for the version you’re now reading. Based on the
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