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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday

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Virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free. But virality is not an accident. It is engineered.
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
by Ryan Holiday
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