Who are my ideal early adopters? How can I make my platform particularly enticing to them right now? Why is this service indispensable? Or how do I make it indispensable to them? Once they come on board, does the service provide/encourage/facilitate them inviting or bringing more users with them? How willing and prepared am I to improve based on the feedback and behavior of these users? What kind of crazy/cool thing can I do to get attention—something that, ideally, no one has ever done before?
