Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

Remember, this is a loop. One that we run through many consecutive and concurrent times in the life of a business or a project. And as we’re running it, other people are going to be coming up behind us, benefiting from our insights and competing with us on the new ground we’ve broken. So we have to keep breaking new ground and keep discovering new things. That’s the mindset of a growth hacker. We must find growth via acquisition and retention through tried-and-true channels while simultaneously experimenting with things that others have never tried before. We’ll stick with concepts as long as they’re working, but never be misled by vanity metrics (and always watch out for churn). We’re thinking long term and short term at the same time, investing in our current customers while we invest in finding more just like them. We’re never content with the status quo, whether that pertains to our product or our marketing efforts. We know we can always do better and that’s what we’re relentlessly chasing.