Whether you’re currently a marketing executive or a college grad about to enter the field or the owner of a small, struggling coffee shop—the first growth hackers have pioneered a new way of marketing worth knowing. Some of their strategies are incredibly technical and complex. The strategies also change constantly; in fact, occasionally a strategy might work only one time. This book is short because it sticks with the timeless parts. I also won’t weigh you down with heavy concepts like “cohort analysis” and “viral coefficients.”* Instead, we will focus on the mindset—it’s far and away the
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