To kick off and reach your first group of users, you have many options: You can reach out to the sites you know your potential customers read with a pitch email: “This is who we are, this is what we’re doing, and this is why you should write about us.”* You can put up a post on Hacker News, Quora, or reddit yourself. You can start writing blog posts about popular topics that get traffic and indirectly pimp your product. You can use the Kickstarter or Indiegogo platforms for exposure and bribe your first users with cool prizes (and get some online chatter at the same time). You can use a
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