The reason most growth hackers cringe when they hear that phrase is that they know how difficult it actually is to make things spread. They know that it’s not as simple as slapping a couple buttons on something and expecting customers or viewers to do your marketing for you. When asked to make something shareable, the growth hacker asks: Well, why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?
