Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way.

how do you get, maintain, and multiply attention in a scalable and efficient

Airbnb,

Instagram

Product Market Fit is a feeling backed with data and information.

simply work with what we’ve got instead of working on and improving what we’ve got—the

marketing as we know it is a waste of time without PMF.

Socratic method.

It doesn’t matter how many people know about you or how they find out about you. It matters how many sign up.

We’re better off building an army of immensely loyal and passionate users.

Your start-up is designed to be a growth engine—and

To make that clear: you should not just encourage sharing but create powerful incentives to do so.

“Making things more observable makes them easier to imitate, which makes them more likely to become popular. . . .

There must be a reason to share it and the means to do so.