Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.

What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way.

Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven.