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Kindle Notes & Highlights
by
Ryan Holiday
Read between
June 30 - July 24, 2017
If you would like the raw transcripts of the interviews I did with the world’s best growth hackers for this book, along with the research and materials I gathered, I’d like to send them to you. All you need to do is send an e-mail here: growthhackermarketing@gmail.com.
That’s true for any project, no matter what we’re doing. You’ve got to build a list, because a list is the easiest and most effective marketing tool, period.
Lesson: Build your e-mail list!
Examples include Noah Kagan, who was a growth hacker at Facebook and Mint.com before he started AppSumo, which he grew from a sixty-dollar investment to a seven-figure business; or Sean Ellis, who developed the referral program for Dropbox (which drove millions of new users) and is now the CEO at Qualaroo and an advisor to other start-ups.
(v.)—Growth hacking is business strategy that throws out the playbook of traditional marketing and replaces it with customer acquisition techniques that are testable, trackable, and scalable. Its tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.
(publicity) stunt (n.)—A stunt is a way to get people talking about—or trying—a new product. Sometimes “stunts” are a great way to get users—they are growth hacks that kick-start the whole process.
Kevin J. Clancy and Randy L. Stone, “Don’t Blame the Metrics,” Harvard Business Review (June 2005), http://hbr.org/2005/06/dont-blame-the-metrics/ar/1.
You can actually see a basic outline of this press release format on Quora. I highly suggest checking it out at www.quora.com/What-is-Amazons-approach-to-product-development-and-product-management.
Philip Kaplan, “How I Deal with Users Who Steal,” updated November 1, 2013, https://medium.com/product-design/416b0841dbf1.
Anthony Ha, “Dropbox CEO: Why Search Advertising Failed Us,” October 27, 2010, http://venturebeat.com/2010/10/27/dropbox-drew-houston-adwords/; Drew Houston, “Dropbox Startup Lessons Learned,” posted April 24, 2010, http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587.
Richard Price, “Growth Hacking: Leading Indicators of Engaged Users,” October 30, 2012, http://www.richardprice.io/post/34652740246/growth-hacking-leading-indicators-of-engaged-users.
