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new users were signing up for Twitter in droves. Yet most of them created an account and never really used it. That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when users manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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